Elephants at the edge of the Kazinga Channel in Queen Elizabeth National Park, Uganda.

Travel with purpose

Protecting the Places That Make Africa Extraordinary.

Africa’s wildlife and wild spaces are precious. We believe responsible tourism should be part of every journey, from respecting wildlife and local communities to supporting conservation and choosing tourism practices that create lasting value.

Our philosophy

Travel With Purpose. Return With Stories.

We believe great safari experiences should be rewarding for travellers while respecting the places and communities that make them possible.

Respect the wild.

Wildlife encounters should prioritize animal welfare, follow park regulations, and respect the guidance of authorized guides and rangers.

Value local communities.

Cultural experiences should be approached with openness, respect, and consideration for the people sharing their homes, knowledge, and traditions.

Travel thoughtfully.

Well-planned routes, realistic schedules, and informed choices can help create a more rewarding journey while recognizing the importance of protecting natural environments.

Protecting the Experiences We Love

Africa’s natural heritage is one of its greatest treasures. We encourage travellers to follow the instructions of professional guides and park authorities, maintain appropriate distances from wildlife, and respect restrictions designed to protect animals and their habitats.

For gorilla trekking and other regulated wildlife activities, permits, age limits, health requirements, and operating rules may apply. These details should always be confirmed for your travel dates.

In the field

Responsible practice, activity by activity

Mountain gorillas are endangered, and responsible tourism plays an important role in protecting them and their habitat. Visitors must follow park rules, respect viewing distances, observe hygiene instructions and never trek when they are unwell in ways that may put gorillas at risk.

We encourage respectful wildlife encounters, support for legitimate conservation efforts and considerate engagement with local communities.

Read the full experience page

Chimpanzees are wild animals, and responsible viewing helps protect both the primates and the people who encounter them.

Follow all instructions from your guides and the relevant authorities. Maintain the required distance, avoid sudden movements, and observe rules on noise, hygiene, group size and viewing time.

If you feel unwell, especially with symptoms of a potentially infectious illness, tell your safari team before the activity. Human illnesses can pose risks to great apes, so follow the current health guidance for your tracking location.

Respecting the forest and its wildlife helps preserve these remarkable habitats for future generations.

Read the full experience page

Responsible safari travel means respecting wildlife, habitats and local communities.

During your journey, follow your guide’s instructions, maintain appropriate distances from animals, avoid disturbing wildlife and take care not to leave waste behind. Choose activities and operators that respect applicable conservation rules and contribute positively to the places you visit.

Wildlife is unpredictable. A responsible safari focuses not only on sightings but also on understanding and appreciating the natural environment.

Read the full experience page

Responsible water-based wildlife viewing protects animals, visitors and fragile aquatic habitats.

Choose authorised excursions, follow your guide’s instructions, avoid feeding or disturbing wildlife, and dispose of waste responsibly. Keep a respectful distance from animals and never encourage a boat operator to approach wildlife in an unsafe or intrusive manner.

The goal is to observe natural behaviour without disrupting it.

Read the full experience page

Responsible birding places the welfare of wildlife and the protection of habitats first.

Keep a respectful distance from birds and nests, avoid disturbing breeding activity, and follow your guide’s advice about playback calls and sensitive species. Stay on permitted trails where required, avoid leaving waste behind, and respect local communities and protected-area regulations.

Good birdwatching is about understanding and appreciating wildlife without disrupting its natural behaviour.

Read the full experience page

Responsible cultural tourism begins with respect.

We encourage experiences that are locally informed, properly arranged and welcomed by the people participating in them. Cultural visits should not treat communities as attractions or assume that everyone wishes to be photographed or observed.

When planning an activity, consider whether:

  • Local hosts have agreed to the visit and its format.
  • Photography and filming permissions are clear.
  • Fees and benefits are explained fairly.
  • The activity presents local culture respectfully.
  • Community members can decide how they wish to participate.
  • Traditions are represented accurately rather than staged through misleading claims.

Where appropriate opportunities are available, we favour community-led experiences and locally made products that help support local livelihoods.

Read the full experience page

Outdoor travel should protect both visitors and the environments they explore.

Use authorised guides and activity providers, follow park rules, remain on permitted routes and avoid disturbing wildlife. Carry waste out with you and respect local communities, private land and cultural sites.

For strenuous activities, be realistic about your fitness and experience. Confirm emergency procedures, appropriate equipment, guide qualifications and any age or health restrictions before committing to an excursion.

Adventure is most rewarding when it is well planned and responsibly managed.

Read the full experience page

Learn more from the experts

Uganda’s protected areas are managed and conserved through the work of the Uganda Wildlife Authority (opens in a new tab). For species information and conservation status, we also recommend consulting authoritative conservation resources such as the IUCN Red List (opens in a new tab).

Elephants at the edge of the Kazinga Channel in Queen Elizabeth National Park, Uganda.

Travel with purpose.

Tell us what matters to you and we’ll help shape a journey that respects the places you visit.